Tunisia’s tourism industry is showing robust signs of recovery, with new figures from the Tunisian National Tourist Office revealing a notable rise in both arrivals and revenue.
During the first half of 2025, over 4.3 million visitors entered the country—an 11% increase compared to the same period last year—highlighting Tunisia’s growing appeal as a travel destination.
This uptick in tourist arrivals has been matched by an 8% rise in tourism-related revenue in the same timeframe.
The tourism sector has now overtaken remittances from the diaspora as Tunisia’s leading source of foreign currency, underlining its pivotal role in the national economy.
Several factors have contributed to this positive trend. Confidence among international travellers is gradually returning, aided by targeted promotional campaigns and enhancements in the country’s tourism offerings, especially in coastal and cultural attractions.
As the high season approaches, Tunisian authorities remain optimistic that this upward trajectory will continue into the second half of the year.
Nonetheless, the road ahead is not without hurdles.
Experts in the industry stress the importance of sustained investment to elevate service quality, better respond to evolving traveler expectations, and broaden the range of experiences available.
Competing Mediterranean destinations remain strong contenders, placing further pressure on Tunisia to innovate and diversify.
Despite these challenges, the latest figures reaffirm tourism’s critical role as a driver of growth and employment.
Industry stakeholders are urging policymakers to maintain the current momentum through necessary reforms and long-term strategies.
As the country navigates its post-pandemic recovery, tourism stands out as one of its most promising economic pillars.
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