Senegal has welcomed the launch of a new pan-African economic magazine, Impact Business, aimed at showcasing the continent’s economic diversity and highlighting both achievements and challenges.
The Beninese media group Mindo Consultants unveiled the bimonthly publication in Dakar on Wednesday evening. The multimedia magazine, available in print and digital formats, seeks to provide a professional platform for African economic news and development reporting.
“Following the success of Aéroports Magazine d’Afrique, we decided, based on the recommendations received, to launch a new medium: Impact Business,” said Léon Anjorin Koboudé, CEO of Mindo Consultants.
He stressed the need for a publication that tells the continent’s development story in a positive yet realistic way. “Despite the abundance of newspapers and magazines on the continent, very few focus specifically on African economic news. However, the story of the continent’s development is being built before our eyes and deserves to be told through a positive narrative,” he said.
The magazine is published in print, with 10,000 copies per issue, and digitally, with over 30,000 downloads per edition. A mobile application is also under development to broaden accessibility. It covers 15 French-speaking African countries and aims to offer insightful coverage beyond traditional narratives.
“Our ambition was to establish a professional media outlet that respects Africa’s image without falling into complacency. We must adopt a view without complacency, but without complexes,” Koboudé added.
Impact Business will give particular attention to the informal sector, highlighting its economic role while encouraging gradual formalization. “There is not one African economy, but several African economies, each evolving at its own pace,” Koboudé emphasized.
The magazine draws on contributions from a network of renowned African journalists and experts, including Josué Blaise Mbankakak from Cameroon, Yaou Noël from Ivory Coast, and Senegalese writers Éric Tchendier, Jean-Victor Nkolo, Amadou Lamine Diatta, and Bakary Dabo. A special issue dedicated to Senegal is expected by the end of the year.
With its editorial focus, Impact Business seeks to become a reference for African economic reporting, moving beyond clichés to promote initiatives that drive progress and development across the continent.
About The Author
