Telecommunications giant Globacom has reaffirmed its commitment to Nigeria’s cultural tourism sector by renewing its sponsorship of the 2025 Ofala Festival, scheduled for October 17-18 in Onitsha, Anambra State.
The announcement was made at a press conference held on Thursday at Ime Obi, the palace of His Royal Majesty Igwe Nnaemeka Achebe, the Obi of Onitsha, where festival organizers detailed plans for the two-day celebration, including the Iru Ofala on October 17 and Azu Ofala on October 18.
Globacom has been a partner of the festival since 2011 and has extended its sponsorship through 2025 under a three-year memorandum of understanding with the palace. The company emphasized its dedication to elevating the festival’s international profile while supporting the growth of Nigeria’s cultural tourism economy.
The 2025 edition will feature an expanded program, beginning with an annual lecture series on October 7, followed by the Oreze Art Exhibition showcasing works by Nigerian and African artists, an Ofala Youth Carnival on October 15, and community medical outreach programs. The celebrations will conclude with a royal banquet honoring Igwe Achebe on October 22.
Franck Rouquet, CEO of CFAO Consumer, said the festival represents a platform for cultural preservation and community bonding while generating significant economic activity through hospitality, transportation, and retail services.
Globacom also announced special subscriber packages for the festival period, including enhanced network infrastructure and 4G LTE upgrades across the southeast. The company recently launched the Talkmasta plan offering extra talk time and data at no additional cost, and a Welcome Bonus program for new subscribers.
Strategic Marketing and Communications Committee Chairman Nnaemeka Maduegbuna assured attendees that comprehensive security and logistical arrangements have been put in place to accommodate visitors from across Nigeria and the diaspora.
The Ofala Festival, marking the Igwe’s annual return from seclusion, attracts thousands of visitors each year and showcases Igbo culture through ceremonial displays, artistic exhibitions, and cultural performances. Globacom’s continued support underscores private sector recognition of cultural tourism as a key driver of economic growth and community engagement.
Senior palace officials, including Royal Cabinet members Chuka Oboli and Chief Chuma Umunna, attended the press conference alongside Globacom representatives Chisom Nwakalor and Chinyere Achusim, highlighting the close collaboration between the palace and corporate sponsors.
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