Morocco’s tourism sector has recorded unprecedented growth, welcoming 11.6 million visitors and generating €6.2 billion in foreign exchange earnings by the end of July 2025, marking a 13% increase compared with the same period in 2024.
Official statistics show that the country received 16% more visitors than last year, underlining Morocco’s rising appeal as a global destination.
Financially, this surge translates into an additional €690 million compared with the first seven months of 2024, reflecting the sector’s growing contribution to the national economy.
July alone represented a historic peak, with tourism revenue reaching €1.2 billion—a 26% year-on-year increase. This record highlights the resilience and dynamism of a sector considered strategic for Morocco’s economic development.
For Fatim-Zahra Ammor, Minister of Tourism, Crafts and the Social and Solidarity Economy, these results underscore “the structuring role of tourism in creating value and consolidating external balances.”
She emphasized that “the growth in revenue illustrates a sector with a strong economic impact,” pointing to investments aimed at improving the national tourism offer and diversifying the range of products available to visitors.
Beyond raw numbers, this performance reinforces Morocco’s standing as a high-value international destination. Authorities plan to capitalize on this momentum through ongoing promotional campaigns, modernizing infrastructure, and providing targeted support to investors in the sector.
These measures aim to sustain growth while ensuring that it remains environmentally and economically sustainable.
The surge in tourism comes as Morocco positions itself as a leading hub for culture, adventure, and business travel in Africa and beyond, signaling confidence in the country’s ability to attract a diverse range of visitors while boosting the wider economy.
With strategic planning and continued investment, Morocco aims to maintain this upward trajectory, strengthening tourism as a cornerstone of national development and a major contributor to the country’s external revenues.
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