Sanlam Morocco has unveiled Sanlam Private Investment, a new initiative dedicated to wealth management and private investment, marking a significant milestone in the country’s financial landscape.
Launched on Monday, this platform is positioned as Morocco’s first wealth management service aligned with international institutional standards, aiming to place the kingdom at the forefront of heritage management between Africa and global markets.
Sanlam’s new entity seeks to redefine private investment management in North Africa by integrating a broad range of services under one roof. These include asset management, wealth planning, private equity, real estate, and discretionary management.
The platform’s open architecture ensures access to the best available expertise in the market, providing clients with personalized solutions that balance financial performance, family governance, and intergenerational wealth transfer.
“Our mission is clear: to protect and grow wealth, while actively supporting its transfer for the benefit of future generations,” said Mohamed Amine Tazi, Managing Director of Sanlam Private Investment.
He highlighted that the platform operates under a robust institutional framework, adhering to the Sanlam Group’s “AAA” standards of governance and financial soundness.
With Morocco now ranking among the top three wealth markets in Africa—home to over 7,500 high-income earners and seeing a 40% increase in wealth over the past decade—Sanlam’s strategy aims to leverage Casablanca as a key gateway for both African capital and international investment.
The platform targets a diverse clientele, including business leaders, family shareholders, independent professionals, expatriates, and international investors.
Notably, Sanlam Private Investment also places significant emphasis on educating the next generation of wealth holders through its “NextGen” program.
This initiative focuses on raising awareness among young heirs about the complexities of inheritance and the responsibilities of investment.
Founded in 1949, Sanlam Morocco has built a strong foundation in the country, with over 5 million policyholders and an extensive national presence.
The company reported a turnover of 6.28 billion dirhams in 2024, solidifying its leadership in Morocco’s non-life insurance market, particularly in automobile and health segments.
By establishing Sanlam Private Investment, the group aims to offer Moroccan and African high-net-worth individuals a comprehensive suite of services that reflect global standards, paving the way for the kingdom to become a key player in the global wealth management landscape.
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