Foreign investment in the Maghreb region soared in 2024, with Tunisia emerging as a key destination, attracting nearly $1 billion in capital amid a broader regional uptick driven by green energy and infrastructure projects.
According to the latest data from the United Nations Conference on Trade and Development (UNCTAD), Tunisia secured $936 million in Foreign Direct Investment (FDI) last year—marking a 20% rise from 2023.
The performance is attributed largely to an ambitious $6 billion renewable energy initiative, signaling the country’s drive toward sustainable economic transformation.
In total, announced investments in Tunisia reached an impressive $13 billion, reflecting increased confidence from global investors and a strategic shift toward diversified sectors.
The figures place Tunisia at the forefront of foreign investment flows in North Africa.
The Maghreb’s geographic proximity to Europe, coupled with competitive operational costs and a highly skilled labor force, continues to make it an attractive hub for international capital.
Regional governments have also intensified reforms aimed at improving regulatory environments and easing business operations, further boosting investor confidence.
Across North Africa, FDI climbed 12% in 2024 to surpass $75 billion, driven by a growing emphasis on high-impact projects.
Key sectors drawing investment include renewable energy, digital infrastructure, and light manufacturing—areas considered vital for sustainable long-term growth and integration into global value chains.
The momentum is not limited to Tunisia alone. Countries across the Maghreb are increasingly aligning their economic development agendas with global sustainability goals, with a growing number of investment partnerships emerging, including with Turkey and Gulf nations.
As Tunisia and its neighbors deepen structural reforms and prioritize strategic sectors, the region is fast positioning itself as one of Africa’s most promising destinations for foreign capital.
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