As part of its 70th anniversary celebrations, Solibra, the Ivorian beverage giant, has unveiled a new promotional campaign under its flagship brand, World Cola.
The competition, titled “Décap’s ton douahou”, will run from July 15 to September 30, 2025, offering consumers acrossIvory coast the chance to win a range of prizes — including Kia Sonet cars worth over 19 million CFA francs each.
The announcement was made during an official launch event held on Monday, July 14, by Julien Zayro, Solibra’s Sales and Marketing Director, who described the initiative as a symbol of the company’s gratitude and closeness to its loyal customer base.
“This initiative is part of the festive dynamic marking our seven decades of existence,” Zayro said, noting that the campaign aims to reward consumer loyalty while reinforcing the brand’s connection with the public.
Participation is simple: consumers purchasing returnable 30cl or 50cl glass bottles of World Cola will discover a hidden seal inside the cap that may indicate an instant prize. Free bottles will be redeemable directly at sales locations, while other items — including branded T-shirts and caps — will be distributed via official outlets and sales agents.
Winners of larger prizes, such as motorbikes valued at several hundred thousand CFA francs, will be invited to collect their awards at Solibra agencies across the country. Car winners will be determined during a final prize draw to be held in Abidjan at the close of the promotion.
To ensure transparency, the campaign is being overseen by judicial commissioner Maître Kouamé Konan Paul.
The competition is open exclusively to adults with full civil rights. Employees of Solibra, their partners, and immediate families are barred from participation under the official contest rules.
With “Décap’s ton douahou”, Solibra continues to strengthen its legacy in the Ivorian beverage industry — not only marking a milestone in its corporate journey but also reaffirming its enduring connection to generations of World Cola consumers.
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