rocco is set to deepen its foothold in the automotive industry with the announcement of a new assembly plant in partnership with American electric vehicle manufacturer Cenntro Inc. and local firm Electricove.
The joint venture aims to produce Cenntro’s electric utility vehicles, including the Teemak and LS450 models, directly on Moroccan soil.
The project highlights Morocco’s growing appeal as a hub for automotive investment, driven by its strategic location, skilled workforce, and well-developed logistics infrastructure.
According to AgenceEcofin, the factory will serve not only the domestic market but also cater to demand across North Africa, reinforcing Morocco’s role as a regional industrial powerhouse.
This move is part of a broader transformation within Morocco’s automotive sector, where electromobility is opening new avenues for economic growth and technological innovation.
With modern industrial zones and attractive investment incentives, the country is positioning itself as a key player in Africa’s burgeoning automotive landscape.
For Cenntro Inc., establishing local production aligns with its strategy to tap into emerging markets where demand for green transportation solutions is accelerating.
Meanwhile, Morocco’s government views the partnership as a milestone in advancing a forward-looking industrial model that embraces sustainability and regional integration.
As the global shift toward clean energy gathers pace, Morocco’s initiative demonstrates how African nations can leverage industrial development to meet environmental goals while fostering economic resilience and job creation. The new assembly plant marks a significant step in Morocco’s ambition to become a leading destination for electric vehicle manufacturing on the continent.
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