China’s automotive giant Chery is making a bold move into North Africa, launching a new vehicle assembly plant in Sétif, Algeria, as part of its strategy to expand across the Maghreb and beyond.
According to El Watan, the facility is now ready to begin operations and will handle the production of several models under Chery’s Omoda and JAECOO brands.
Vehicles slated for assembly include the Omoda C3, Omoda C5, Omoda E5, and the JAECOO J7 — marking a significant step in diversifying Algeria’s automotive landscape.
The initiative reflects growing confidence among foreign investors in Algeria’s industrial potential, fueled by its strategic geographic location and renewed focus on industrial development.
Chery’s decision to invest in the North African country aligns with a broader government strategy to reduce reliance on imports, promote local manufacturing, and generate employment.
Authorities see the plant not only as an industrial milestone but also as a gateway to regional integration.
For Chery, Algeria offers an ideal springboard to access markets across North Africa and into the Sahel.
The company has expressed plans to tailor its production lines to meet local and regional needs, including both traditional internal combustion vehicles and electric models.
“This project is a sign of trust — and opportunity,” one official told local media, underlining the government’s commitment to facilitating international partnerships.
Recent policy reforms and infrastructure improvements have made Algeria an increasingly attractive destination for global manufacturers.
The state’s push for a favorable regulatory environment and streamlined investment processes played a critical role in attracting the Chinese firm.
As Chery gears up to roll its first vehicles off the line, Algeria edges closer to becoming a key automotive hub in the region — one that could shape the future of mobility across the Maghreb.
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