In an increasingly competitive global aviation market, Morocco’s national airline, Royal Air Maroc (RAM), has suffered a major setback.
Once a leading carrier on the African continent, RAM has dropped 15 places in the latest Skytrax global rankings, falling from 55th to 70th—a significant decline that signals broader challenges within the airline’s operations and strategic direction.
The Skytrax rankings, widely regarded as the benchmark for airline excellence, assess carriers on metrics such as service quality, punctuality, in-flight experience, and transit efficiency.
In a world where customer expectations are soaring and competition is intensifying from both regional and global players, RAM’s fall is particularly striking.
On the continental stage, the airline’s position has also slipped dramatically. Previously ranked among the top two African carriers, RAM now finds itself in sixth place.
Ethiopian Airlines continues to dominate the African aviation scene, credited with a meticulously executed growth strategy, consistent service delivery, and a rapidly expanding international network.
This reshuffling of the African aviation hierarchy reflects a fast-changing landscape.
Carriers across the continent are investing in modern fleets, improving connectivity, and refining customer experiences to capture market share.
In contrast, RAM appears to be lagging behind.
Analysts cite a mix of rising competition on strategic routes, underwhelming service upgrades, and missed opportunities to align with evolving passenger expectations.
Ethiopian Airlines has emerged as the gold standard in African aviation, with its reputation for reliability, innovation, and customer satisfaction making it the preferred choice for millions of travelers.
Meanwhile, other African airlines are increasingly agile in their strategic positioning, while RAM struggles to maintain its relevance.
The implications of RAM’s decline go beyond rankings.
A diminished reputation could impact international partnerships, reduce passenger loyalty, and weaken Morocco’s broader aviation ambitions. For RAM, the urgency to act has never been greater.
To reclaim its former prestige, the airline must reinvest in customer-centric services, modernize operations, and establish stronger regional and international alliances.
Strengthening its African hub connections and innovating its commercial offerings will be critical.
In a sector where stagnation can mean obsolescence, Royal Air Maroc faces a pivotal moment.
With decisive action, it can still regain altitude. Without it, the carrier risks losing its place in the increasingly crowded skies of African and global aviation.
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