
Morocco is emerging as one of Africa’s most attractive destinations for foreign investment, combining a favorable regulatory framework, sector-specific incentives, and robust infrastructure.
In 2024, foreign direct investment (FDI) in the country rebounded to $1.64 billion, marking a 55% increase from the previous year and reflecting growing confidence in the kingdom’s economic prospects.
Central to Morocco’s appeal is its revamped Investment Charter, introduced in 2022, which ensures equal treatment for domestic and foreign investors, guarantees the right to repatriate profits, and provides tax exemptions and grants for priority sectors and regions.
Complementing this, the country’s free convertibility regime, implemented in January 2024, allows investors to freely transfer capital and dividends, further enhancing its attractiveness.
The government has also rolled out generous tax incentives, including corporate tax exemptions for new companies, VAT reductions, customs duty waivers, and direct investment subsidies of up to 30% of project costs, depending on sector and location.
Sectoral opportunities are particularly strong in renewable energy, manufacturing, and the digital economy. Morocco aims to generate 52% of its energy from renewables by 2030, creating prospects for solar and wind projects.
Manufacturing, particularly export-oriented industries, benefits from tax incentives and dedicated industrial zones. Meanwhile, the “Digital Morocco 2030” strategy seeks to transform the country into a regional tech hub, promoting e-government services, digital literacy, and innovation-focused investments.
Strategic reforms such as the Casablanca Finance City, which has attracted over 240 international firms including Huawei and Schneider Electric, alongside major infrastructure projects expanding ports, airports, and high-speed rail, are designed to support economic growth and facilitate trade.
Morocco’s air connectivity, with direct flights to more than 90 destinations, further strengthens its position as a gateway to Europe, the Middle East, and Africa.
While opportunities are abundant, investors are advised to navigate potential risks, including bureaucratic delays, sector-specific restrictions, and currency fluctuations. Experts recommend thorough due diligence, engagement with local advisors, and close monitoring of regulatory changes.
Morocco’s combination of policy reforms, sectoral incentives, and infrastructure investments positions the country as a leading destination for foreign capital in Africa. By understanding the regulatory landscape and leveraging strategic opportunities, investors can capitalize on the kingdom’s evolving economic potential.