Morocco is set to cement its status as a continental centre for advanced manufacturing, logistics, and future mobility with the launch of the inaugural World Advanced Manufacturing & Future Mobility (WAM) trade fair, scheduled for January 20–22, 2026, in Casablanca.
The event, backed by the Ministry of Industry and Trade, the CGEM (Conseil d’Industrie et des Commerces), and AMDIE, will showcase Morocco’s industrial transformation and its appeal to foreign investors.
Organizers expect over 350 exhibitors, 250 startups, and around 20,000 professional visitors from 45 countries to attend.
Hosted by the Dubai World Trade Center (DWTC), which also runs GITEX Africa, WAM Morocco is designed to serve as “a launching pad for the next decade of innovation,” according to DWTC President Alex Nicholl.
The event draws inspiration from GITEX but is tailored to the industrial and mobility sectors. Chakib Achour, DWTC’s Moroccan representative, explained: “The idea is to highlight innovation, artificial intelligence, and technology, linking them to the concrete needs of industry and mobility.”
WAM Morocco will feature two conference tracks focused on leadership and emerging technologies, covering artificial intelligence, 3D printing, blockchain, quantum computing, and mixed reality.
The event aims to foster connections between startups and investors while integrating solutions in cloud computing, cybersecurity, and telecommunications.
Strategic sectors such as green energy, automotive, aeronautics, pharmaceuticals, and agri-food will be highlighted, with particular emphasis on 5G connectivity and data security, both crucial pillars of Industry 4.0.
Prior to the trade fair, a “Meet & Connect” roadshow in Rabat and Casablanca has already begun, engaging local economic actors and building momentum for WAM.
For Moroccan authorities, the trade fair goes beyond technology and industry.
It is part of a broader strategy to modernize infrastructure, develop smart cities, and strengthen integration into global value chains.
The event also aligns with Morocco’s ambitions in hosting major international sporting events, from the Africa Cup of Nations in 2025 to the 2030 World Cup co-organized with Spain and Portugal, positioning industrial growth as a key driver of the kingdom’s long-term economic development.
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