Benin has unveiled a new visual identity for its country brand, a move designed to bridge the nation’s rich heritage with a modern, forward-looking image.
The announcement, made on September 21, 2025, highlights the government’s ambition to strengthen the country’s international influence while celebrating its cultural wealth.
The new logo, at the heart of this identity, draws inspiration from iconic symbols of Beninese history and tradition.
Among them are the Amazons of Danxomè, emblematic of courage and resilience, and Bio Guera, a national hero representing honor, patriotism, and determination.
The Guèlèdé mask, recognized by UNESCO as an intangible cultural heritage, celebrates femininity, motherhood, and artistic creativity, while the Egungun symbolizes the Vodun heritage and the spiritual connection between the living and their ancestors.
The Tata Somba, distinctive architectural structures from northern Benin, further reflect the country’s creativity and harmony with nature.
The colour palette combines the national flag’s green, yellow, and red with ochre yellow, evoking the richness of the land, and blue, representing the sea and horizon. These hues capture the vitality of Benin’s landscapes, the diversity of its culture, and the innovative energy driving the nation forward.
“With this new visual identity, Benin reaffirms its desire to position itself as a modern and inspiring nation, deeply proud of its roots and resolutely open to the world. It embodies the richness of a country that combines heritage, creativity, and ambition,” said Sindé Chékété, Director General of the Benin Tourism Agency.
The “A World of Splendors” identity will serve as a unifying thread for all initiatives promoting Benin, both domestically and internationally. It will feature prominently in major events and guide projects aimed at enhancing the country’s visibility as a premier tourist and investment destination.
Through this initiative, Benin Tourism seeks to showcase the country’s authenticity, cultural richness, and hospitality, inviting travelers and investors to experience a nation where tradition and innovation coexist in harmony.
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