Morocco is anticipating a record surge in olive oil production in 2025, with forecasts suggesting output could more than double compared with 2024.
Favorable climatic conditions and a strong harvest are expected to drive production to 200,000 tonnes, up from 90,000 tonnes last year, according to the Moroccan Interprofessional Olive Federation (Interprolive).
The anticipated olive harvest is projected at 2 million tonnes, compared with 950,000 tonnes in 2024. Domestic consumption is estimated at 140,000 tonnes annually, leaving a potential exportable surplus of around 60,000 tonnes.
This opens significant opportunities for Morocco to expand its presence on international markets, particularly in the United States, the world’s largest olive oil importer.
Since August, the U.S. has implemented new customs duties that affect global olive oil trade. While Morocco and Argentina face a 10% tariff, traditional European exporters such as Spain, Italy, Greece, and Portugal are subject to 15% duties, and Tunisia and Turkey face tariffs of 25% and 15% respectively.
This adjustment creates a potentially advantageous position for Moroccan producers seeking to increase their market share in the U.S.
In 2024, Morocco exported 3,835 tonnes of olive oil to the United States, valued at €38.37 million, representing just 1.2% of total U.S. imports, which were estimated at €3.3 billion, according to Trademap data. The European Union continues to be a key market for Moroccan olive oil, while the country aims to strengthen its competitive position globally.
With record production prospects and a favourable international trade environment, Morocco is poised to solidify its status as the second-largest olive oil producer in Africa, behind Tunisia. Industry experts say the country’s growing export capacity and improved competitiveness could significantly enhance its role in the global olive oil market.
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